Vertoz's IncrementX Partners with Dantri, VN's Largest News Publication, for Western Market Representation
VMPL
New Delhi [India], June 6:
is a Leading Media Representation Platform, which has announced a strategic partnership with
, Vietnam's largest electronic news publication, to represent them in the Western market. This alliance will concentrate on representing advertising inventory in significant Western nations like the United States, the United Kingdom, and Canada.
With an extensive readership and great influence,
is one of the top players in the Vietnamese audience. The website covers a broad range of subjects, including society, sports, education, stock market updates, and general news. Within the Vietnamese community,
is recognized on a global scale and has made a name for itself as one of the most trustworthy media outlets in Vietnam.
By connecting publishers with targeted advertisers,
and
hope to increase publishers' exposure in the Western market advertiser and agency world. In order to improve monetization opportunities,
will function as an extended sales team of
. It will facilitate relationships with brands and agencies. The main objective of this collaboration is to grow
revenue in the Western market through programmatic guarantee (PG), direct brand solutions, private marketplaces (PMPs), and open market monetization.
With a target audience of over 1.5 million Vietnamese residing in the Western countries of the US, UK, and Canada, this partnership presents an excellent opportunity to engage with this valuable demographic.
intends to effectively address and engage with Vietnamese readers living overseas by leveraging
's Western expertise and industry relationships, providing them with relevant and compelling content while generating revenue through advertising campaigns.
Commenting on the partnership, Nguyen Dinh Phong, Director of
, stated, "We are excited about our partnership with
. This collaboration will allow us to expand our reach into the Western market and interact with Vietnamese communities in the United States, the United Kingdom, and Canada. We anticipate strengthening our brand visibility and creating significant interactions with brands and agencies in these major markets with
assistance."
"We are proud to partner with
, Vietnam's largest news publication, for Western market representation," said
. "This partnership supports our goal to connect Asian publishers with western brands and agencies and provide monetization opportunities. With our combined efforts, we aim to unlock the potential of the Western market for
, driving revenue growth and facilitating valuable connections with brands and agencies."
:
is a technology-led media representation platform representing Asian & Western digital publishers in unrepresented geographies, enabling brands and advertisers to reach niche and multicultural audiences through programmatic and direct brand advertising. As a programmatic monetization and brand solutions partner,
provides global sales force, partnerships, and technologies to minimize surprises for publishers in unrepresented regions. IncrementX is a
(NSEI: VERTOZ) media representation platform, offering unique expertise as a technology platform enterprise.
:
is Vietnam's biggest electronic news publication, delivering comprehensive news coverage across various topics. With a strong reputation and influence,
is a trusted source of news for Vietnamese readers both within Vietnam and abroad.
For media inquiries, please contact:
Vertoz's POC:
Richa Chikara
Corporate Communication
Email: richa.chikara@vertoz.com
Phone: +91 22 6142 6067 / +1 (646) 895 6969
Dantri's POC:
Hoang Anh Tu
Head of Sales
Email: anhtu@dantri.com.vn
Phone: +84 948 963 232
(Disclaimer: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)
