Hanoi [Vietnam], February 14: The year-end entertainment market is entering its peak season, but it's also a time that leaves many promoters stunned by the skyrocketing fees for singers.
I no longer like going abroad because the fees in my home country are higher.
There's an interesting paradox: in the past, performing overseas was always considered a "gold mine" for singers because the fees were significantly higher than in Vietnam. But in recent years, the balance has reversed. Many singers admit that their fees in Vietnam are now even higher, not to mention the packed performance schedules, convenient travel, and time savings.
In particular, following the success of popular game shows , especially those featuring attractive male and female celebrities, many faces have suddenly become incredibly popular. Their fees have been completely revamped, in some cases increasing many times compared to the period before the pandemic.
According to current standards for event shows in major cities, the price for 2-3 songs by many A-list singers ranges from 1 billion VND upwards. Soobin is estimated to be around 1 billion VND; My Tam and Ha Anh Tuan around 1.5 billion VND; Hieuthuhai and Den Vau around 1 billion VND for 3 songs. In the next group, Quoc Thien is around 500 million VND; Bui Cong Nam, Van Mai Huong, Uyen Linh, and Ha Nhi range from 300 to 400 million VND.
Other notable names also command significant fees: Ho Ngoc Ha and Toc Tien earn around 500-700 million VND; Hoa Minzy around 800 million VND; Min and Hoang Thuy Linh around 500-600 million VND in major cities. Bang Kieu's domestic performances cost around 400 million VND; Le Quyen's overseas performances command a fee of approximately 15,000 USD per show.
With young artists rising to prominence after game shows like Quang Hung MasterD, the rumored price is around 600-700 million VND; many other names also reach 600-700 million VND for event shows. Notably, their schedules are packed with performances from businesses, festivals, countdown events to major music concerts.
Meanwhile, performing in tea rooms usually only costs about half the price of performing at events. It's not hard to understand why most singers prioritize performing at events because the fees are much higher. The Lunar New Year season is even busier; just browsing their personal fan pages shows a fully booked schedule.
The higher the price, the more expensive the show.
The market is currently divided into two distinct extremes. At one end are big-name artists with large audiences and media endorsements. At the other end are talented singers with attractive appearances who are striving for opportunities but are stuck in the 30-60 million VND price range, or even struggle to get gigs.
Source: Thanh Nein Newspaper
