VMPL
New Delhi [India], May 29: As homes across India become more than just physical spaces--transforming into reflections of personality, wellness, and identity--one brand has quietly redefined how walls tell those stories. Magicdecor, a homegrown innovation-led decor company, is leading the charge in India's evolving wallpaper industry with a singular mission: to combine personalised home decor with responsibility, and design with depth.
At a time when most wallpaper options in the market are either imported, mass-produced, or lack safety certifications, Magicdecor stands out for its commitment to VOC-free, child-safe, and pet-friendly wall coverings. Every product is made with water-based ink, sustainable substrates, and recyclable packaging--making it a rare blend of aesthetics and eco-awareness.
From Style to Safety: Rethinking What Wallpapers Should Offer
Unlike traditional decor brands, Magicdecor's product philosophy goes beyond surface beauty. Its wallpapers are built to last--with zero toxins, high durability, and thoughtful designs that suit both modern Indian homes and global sensibilities. Whether it's a Japandi-inspired mural for a minimalist flat or a whimsical jungle print for a child's bedroom, Magicdecor's offerings are as functional as they are expressive.
What makes their wallpapers different is how they're designed with health, sustainability, and personalization in mind. Each print is tailored using a made-to-order model, significantly reducing waste and ensuring exact fitments--down to the last millimetre. This operational model not only minimizes material wastage (less than 5%) but also ensures every room gets a wallpaper that's truly its own.
Tech Meets Design: A Platform, Not Just a Product
At the heart of Magicdecor's growth is its tech-first approach. Customers can explore a proprietary online platform that lets them upload their own artwork, browse AI-curated styles, preview wallpapers in 3D room views, and finalize every detail--right from texture to size--before placing an order.
This high degree of customization has helped the brand build a loyal audience across 400+ cities in India, where home decorators, first-time buyers, and even interior designers are looking for more flexible and conscious solutions. It stands out for leveraging 100% water-based ink technology, completely free of toxic petrochemicals, to produce vibrant, durable wallpaper murals.
With an in-house team handling every stage from design to delivery, Magicdecor has full control over quality, timelines, and customer experience--something that's hard to replicate in a fragmented or outsourced model.
Expanding the Vision: Beyond Walls
While wallpapers remain at the core of Magicdecor, the brand is steadily growing into a more holistic decor solution. With the introduction of customized canvas prints, sustainable window blinds, and future plans for expanding sustainable deliveries, Magicdecor is building a design ecosystem that helps consumers reimagine their space with ease and intention.
Its upcoming innovations include leveraging AI-based image creation engines, and ML-driven design discovery systems to streamline the process of customization, and putting forth an eco-forward product line. Customers can easily upload images, choose from curated galleries, adjust dimensions precisely to their wall sizes, and even preview murals virtually through sophisticated 3D visualization tools.
The Face Behind the Brand
But how did it all begin? According to Siddheshwar, the idea was sparked by a deeply personal moment. "I saw a mural while travelling that completely moved me. It wasn't just art--it was something I wanted to live with, to wake up to. And I realized how hard it was to find that level of customization in India, especially without compromising on material safety or aesthetics."
Magicdecor was founded by Siddheshwar Panda, a tech entrepreneur with a deep love for design and a personal encounter that sparked the brand's inception. After being moved by a mural during his travels, he envisioned a platform where such personalized art could become part of everyday living spaces--without compromising safety or sustainability. While Siddheshwar remains the visionary force behind the scenes, the brand is ultimately customer-first, with every decision rooted in how it improves the user's experience at home.
A New Chapter for Indian Homes
In an increasingly cluttered decor space, Magicdecor offers a refreshing narrative--one that doesn't chase trends but creates timeless value. It's not about being loud or luxurious; it's about making everyday living more meaningful, safe, and expressive. With technology, sustainability, and personalization as its core pillars, Magicdecor is set to be more than just a wallpaper brand--it's shaping into a lifestyle platform for the homes of tomorrow.
In his own words: "At Magicdecor, we don't just make walls look better. We help people feel more at home in their own stories." states Siddheswar Panda.
In the coming months, Magicdecor is poised to launch more such print categories, and expand sustainable delivery across rest of the major cities. But for Siddheshwar, scale isn't the only milestone. "We want to be known not just for wallpapers, but for reshaping how people think about home. We're building a community of home-lovers--people who care about how their space feels, not just how it looks."
Website and Social Links:
Website Link - https://magicdecor.in/
YouTube Link - https://www.youtube.com/channel/UCcE0iSEaF8yYRnkN8tzCjAg
Instagram - https://www.instagram.com/magicdecor_com/
Facebook - https://www.facebook.com/dmagicd/
Linkedin - https://in.linkedin.com/company/dmagicd
(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)
