BusinessWire India
New Delhi [India], January 29: When eight-year-old Aadya from Bengaluru decided to support girls' education, she didn't need to form an NGO, appoint a board of trustees, or navigate months of legal paperwork. Through KindCircle.org, she launched the Aadya Scholarship Kind Circle within days--illustrating how educational philanthropy in India is becoming more accessible, inclusive, and action-oriented.
At the other end of the spectrum, a family office established the GEV Memorial Kind Circle in memory of Goolam Essaji Vahanvati, India's 13th Attorney General. The scholarship has supported 145 B.A. LL.B. students through structured, multi-year financial aid.
Together, these examples reflect a broader shift: individuals and institutions are increasingly choosing to fund education without setting up separate NGOs or independently managing the cost, paperwork, governance, and tax compliance traditionally associated with scholarship programs.
Developed by Buddy4Study, India's largest education funding platform, Kind Circle provides a ready, trusted infrastructure that enables donors to convert philanthropic intent into action--quickly and transparently.
"When an eight-year-old can launch a scholarship, it signals a structural shift in how philanthropy can function," said Ashutosh Burnwal, Founder and CEO of Buddy4Study. "Kind Circle removes friction between intent and impact. Donors can focus on purpose, while the platform manages governance, compliance, and delivery."
A Virtual NGO Model for Educational Giving
Kind Circle is India's first "Virtual NGO" platform, enabling individuals, families, alumni groups, employee collectives, and organisations to launch fully operational educational scholarships instantly. All scholarships function under Buddy4Study's existing legal, financial, and compliance framework, including issuance of 80G tax benefit certificates, fund governance, and student due diligence.
Each scholarship follows a simple, transparent lifecycle--from creation and contributor onboarding to student discovery, verification, and direct fund disbursement into scholars' bank accounts--supported by real-time dashboards and automated impact reporting.
This model is built on Buddy4Study's decade-long track record of disbursing over INR 900 crore in education funding to more than 1.5 lakh students, in partnership with 200+ reputed organisations across India.
Diverse Scholarships. One Unified Platform.
Kind Circle supports multiple scholarship-giving models on a single platform, including:
- Employee Scholarships, where workplace communities collectively contribute, nominate students, and mentor scholars.
- Memorial Scholarships, enabling families to honour loved ones through long-term educational support.
- Individual Scholarships, allowing donors to fund structured and often multi-year scholarships with full transparency.
- Alumni Scholarships, empowering alumni networks to support students from their alma mater.
Going beyond financial assistance, Kind Circle integrates mentorship into the scholarship journey, enabling contributors to support scholars with career guidance and life skills--an approach Buddy4Study describes as "intellectual funding."
Scaling Access to Education
Currently managing a corpus of INR 4.46 crore, Kind Circle is central to Buddy4Study's vision of empowering 10 lakh students by 2030 by making educational giving as simple and transparent as UPI for giving.
Organisations, families, and individuals interested in starting a Kind Circle can visit kindcircle.org/start-a-scholarship, write to kind@buddy4study.com, or call 9588957055.
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