VMPL
Jaipur (Rajasthan) [India], July 28: Far from glamour, far from usability however, Ethnic Treasures chooses a different route where comfort, craftsmanship and honesty are at the forefront. Rooted deeply into Jaipur's textile traditions, and with the legacy of Guru Kripa Enterprises (established 1992), Ethnic Treasures redefines ethnic wear as something other than being used for an occasional festive shine--it is debilitating into daily essentials for the contemporary Indian wardrobe.
From Legacy to Everyday Luxury
Ethnic Treasures, also called ET Ethnic Treasures, was borne through a simple yet powerful vision: authentic Indian cotton garments must be available, affordable and wearable at all times. As Indian prints and handcrafts rose to global acclaim, so did their price tags, pushing them out of the grasp of many. Ethnic Treasures is here to rebalance that equation.
By pure cotton, their ideal fabric, the brand couches their very life breath--airiness and climate suitability of cotton against synthetic evil and marketing gimmicks. Their collections are elegant and straightforward kurtis, tunics, tops, and shirts designed for real-life situations. That is, these wearables are functional, flattering, and deeply rooted in traditions.
With Purpose
Ethnic Treasures are purposeful in making each garment. Neck lines are cleverly suited to adjust sleeves while pockets are added to service. Prints are mainly based on the traditional Rajasthani prints, particularly Sanganeri florals, particularly Sanganeri florals, with a timeless appeal that feels comfortable.
Having served over 10,000 offline customers and nurturing an ever-growing online community, the brand's success is founded on quality, transparency, and building long-term trust.
Transparency Builds Trust
While many in the fashion world opt for conspicuous cutting costs to grow inflated margins, Ethnic Treasures take an altogether conscious approach. There will be an explicit list of fabric qualities, items fitted, and packaging that the product ends in. Prices are in fair measure for wages and ethical sourcing with no hidden costs or unjustifiable mark-ups. Also, the transparent return policy and benevolent, attentive support team ensure that even if pledged, trust gets a solid steel delivery the very moment of an order.
At a time when most equate high price with high quality, Ethnic Treasures challenges that very belief. The brand wants to break the stereotype that "quality is directly proportional to prices." Their mission is clear: everyone deserves to wear quality, and affordability should never be a barrier.
The Sustainable Way Forward
Ethnic Treasures recognizes that sustainability is more than just a word; it is a duty. The brand is seriously engaged in making a difference on a social and environmental front, and beyond that, are also planning to explore more options in sizes, materials, and colors -- ensuring that their collections stay in tune with ongoing trends or even ahead of them
The next roadmap includes inducting more artisans from all over Rajasthan and India, especially women, and empowering them, fairly in employment, with skill development and long-term association. The brand is in the process of building artisan-led clusters that value handwork and preserve traditional techniques. Each winner will then continue to respect these crafts for all new product lines while keeping them high in quality and fairly-priced, marked by the brand.
The ethos of Ethnic Treasures extend into sustainable packaging practices, reducing carbon footprints and practicing responsible ways of production. Every step is then measured: whether every inch of fabric must be considered down to even the packaging and quick minting of wastes!
Not Just Clothing, But A Conscious Movement
Ethnic Treasures is not a firm of fleeting fashion diaspora. It carries a much bigger meaning: a belief that everyday cloth can still have meaning, heritage, and purpose. For those consumers who are concerned about what they wear and how it was made, the brand extends a welcome alternative in an industry growing fast with mass production.
In the current world of overconsumption, Ethnic Treasures reminds us about the timeless value of comfort, craftsmanship and conscious choices.
Ethnic Treasures are going to launch Cotton Stoles, Chiffon Sarees, and Dupattas soon--bringing more variety to everyday ethnic fashion while staying true to their roots of comfort and quality.
To explore the collection, visit www.ethnictreasures.in
(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)
