PNN
Mumbai (Maharashtra) [India], March 30: Decimal Point Analytics, a leading provider of data analytics and technology solutions for the financial services industry, announced the launch of Rakshak, its AI-powered investor protection platform designed to guard retail investors from emotionally-driven and behavioural investment mistakes - including FOMO-driven trades, panic selling, and revenge trading.
Rakshak leverages advanced artificial intelligence and machine learning to monitor investor behaviour in real time, predict and prevent harmful trading decisions before they occur, and autonomously rebalance portfolios toward each investor's long-term goals. Built to address India's most pressing investor welfare challenge - 192 million retail investors participating in markets without any behavioural safety net - the platform democratises institutional-grade protection for portfolios as small as ₹10,000.
"With the launch of Rakshak, we are redefining investor protection by putting the power of advanced AI directly in the hands of investors," said Shailesh Dhuri, Co-founder & CEO, Decimal Point Analytics. "Rakshak is not just a monitoring tool for institutions - it is a B2C-focused platform designed to empower individual investors with real-time market insights, predictive intelligence, and early risk alerts. By leveraging AI-driven models, the platform can anticipate potential market movements, flag behavioural risk patterns, and caution users before losses materialise."
What truly sets Rakshak apart is its ability to automate decision-support through intelligent AI agents that continuously scan data, learn from market behaviour, and proactively guide users toward safer, more informed investment choices. In an environment where financial risks are becoming increasingly complex and fast-moving, Rakshak enables investors to stay one step ahead with timely, actionable intelligence.
Rakshak offers a comprehensive suite of capabilities including pre-emptive risk prevention, behavioural pattern detection, autonomous trade intervention, 24x7 portfolio monitoring, and personalised investor nudges. Combining reinforcement learning and causal inference models, the platform adapts to each investor's unique psychological profile - growing smarter with every decision.
The launch comes at a critical time: India's retail investment ecosystem is growing at a CAGR of 35.6%, with 192 million investors today and counting - yet most participate without adequate behavioural safeguards. With 25,000 financial-distress-related suicides recorded annually in India, Rakshak is built not just for better returns, but to protect lives.
The platform has been recognised with the Aegis Graham Bell Award 2026 in the category 'Best Innovation in GenAI - BFSI, Wealth and Compliance', underscoring its innovation and transformative potential for the financial services sector.
About Decimal Point Analytics
Decimal Point Analytics is a global provider of AI-powered data analytics, helping enterprises accelerate decision-making through intelligent automation and predictive insights. With expertise across financial analytics, AI-led decision support, and digital transformation, the company delivers scalable solutions across sectors including financial services, healthcare, and CPG. Headquartered in India with hubs in North America, Europe, and the Middle East, Decimal Point Analytics is recognised globally for innovation and excellence in AI, analytics, and ESG solutions.
Learn more at www.decimalpointanalytics.com.
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