BusinessWire India
Mumbai (Maharashtra) [India], February 5: Cipla Limited (BSE: 500087; NSE: CIPLA; and hereafter referred to as "Cipla") today announced the launch of its nationwide awareness campaign, 'Win Over Weight', designed to help people move beyond weight-focused stigma and towards improved health, confidence, and quality of life. With an aim to reshape how obesity is perceived in India, the campaign places everyday health improvements, like better mobility and quality of life--at the centre of the conversation, positioning medical consultation as a positive and empowering step, not a last resort.
Rooted in empathy and science, the campaign challenges long-held misconceptions around obesity and encourages people to view weight management as a long-term health priority, not a personal failure. Drawing from real-life moments and everyday struggles, 'Win Over Weight' will highlight how structured, medical guidance, when combined with lifestyle support, can help individuals take control of their health journey in a sustainable way. The campaign focuses on sharing credible, easy-to-understand information around obesity, that capture the everyday struggles of people living with the condition.
Commenting on the campaign, Cipla Spokesperson said, "Obesity is a complex, chronic condition with serious health consequences, yet it continues to be misunderstood and addressed too late. Through this campaign, we aim to shift the conversation from stigma to science, placing real-life health outcomes at the centre and helping individuals seek timely medical consultation as an informed, empowering step in managing obesity responsibly and for the long term."
They added, "At Cipla, our focus has always been on building access to science-led care that is empathetic, credible, and relevant to India's evolving health needs. This campaign reflects our commitment to shaping a more informed obesity care ecosystem, one that supports early action, normalises medical guidance, and stays true to our legacy of Caring for Life."
Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi India, said, "At Saatchi & Saatchi India, we began the campaign by building on a simple but powerful insight. Obesity is often experienced through everyday limitations that leave you second guessing. Believing that you're losing the battle to weight. By grounding the storytelling in lived outcomes and positivising it with a 'Win over weight' messaging, we aimed to create a narrative that feels relatable, respectful, and capable of reshaping how India talks about obesity."
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